#1 Wyoming university slogan about cowboys triggers race, gender debate by Cincinnatus 11.07.2018 16:27


The latest goofiness.

A marketing campaign adopted by the University of Wyoming in Laramie centered on the slogan: "The world needs more cowboys" has run into trouble as faculty members and Native American groups say it excludes women and people of color.

The motto was to be featured in promotional materials sent to prospective students, but complaints about its message, from a campus with a diverse, 12,000-strong student population, prompted the school's board of trustees to take up the issue this week.

The state’s flagship college said the tag line anchored a broader campaign showing images of people of different races and genders.

"In a vacuum, the term ‘cowboy’ appears gender and perhaps race specific but in the context of the branding campaign it is connected to images and words that show our cowboys are diverse, of every sex and background,” university spokesman Chad Baldwin said.

Darrell Hutchinson, cultural specialist with the Northern Arapaho Tribe in Wyoming, said the slogan implied that people who do not fit the stereotypical image of a cowboy – a white man with a wide-brimmed hat riding the range on horseback – are not welcome.


Wyoming license plate:

Bild entfernt (keine Rechte)

Yes, that is correct. You may not register a car in WY unless you are "a white man with a wide-brimmed hat riding the range on horseback."

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